Who We Are
In 2010, after years of working together on hundreds of projects at dozens of agencies, Matt Whitfield & Sam Crawford founded WeAreSICK, Inc. The name was a nod to the viral nature of the work they created as well as the inexplicable passion they shared for creating it.
Before SICK Matt built brands at some of the most successful creative agencies in the world: BBDO, Arnold Worldwide, Leo Burnett, Y&R, R&R Partners Vegas, JWT Chicago, Mullen, and The Martin Agency (this is the short version of the list). At one point he was even named one of the most awarded creatives in the Southeast. Which explains why he has to keep them all in a secure off-site storage closet – along with furniture his mom gave him that he’s not allowed to toss.
His work has been recognized by most of the awards shows creatives like to throw for themselves: The Effies, Communication Arts, CA Exhibit, New York Festivals, Print’s Design Annual, The Telly’s, W3’s, The Webbys, Graphis’ Top 100 Campaigns, One Show’s Showcase, Luerzer’s Archive, Adweek, AdAge, Creativity Magazine, Shoot Magazine, The National ADDYs, The 48 Hour Film Festival, and The New York Independent Film Festival… and a few others you’ve probably never heard of.
Matt’s led creative departments by example as an ECD, GCD, ACD, AD and CW. If you don’t know what those acronyms mean it’s ok. He’s responsible for dozens of multi-channel integrated campaigns for global consumer brands like Verizon Wireless, Coca-Cola, FORD, MillerCoors, M&M Mars, Anheuser-Busch, Van Kampen Investments, STIHL, Texas Pete Hot Sauce, Bridgestone Golf, Norfolk Southern Railway, Southern Company, and Park Place Entertainment (Caesars Palace, The Flamingo, Paris Las Vegas, Bally’s, The Las Vegas Hilton).
In closing, Matt specializes in creating highly conceptual integrated messaging that’s relevant, entertaining and attempts to capture the consumer’s attention for more than a millisecond. Whether he’s creating a Super Bowl spot or a multi-platform integrated campaign, his skill is in engaging the audience with an idea that will get your brand talked about.
A Southern upbringing, a love of music, and a master’s of fine arts all inform the fresh, cool and comedic edge of Sam Crawford. Known as both a skilled dialogue and visual storyteller with an amazingly deep technical background, Crawford strives to make irreverent and compelling spots that emotionally affect people and make them laugh; to collaborate with agency creatives and contribute the unusual and unexpected to the mix; and to anthropomorphize just about anything that pops into his mind and can be put on film.
Crawford has extensive formal training, including being one of eight people nationally to be accepted into the Core program at the Museum of Fine Artin Houston, an artist-in-residence training that encourages the intensive and innovative exploration of art. He also worked on feature films as art director, set dresser and draftsman while in training in Houston.
His studies include an MFA in photography from UMASS Amherst where he created art installations that combined video and performance. During this time, his paintings were included in “Fever”, the inaugural show at renowned Exit Art in New York. He also went to art school at the University of Texas, Austin, focusing on painting and sculpture.
In addition to being an award winning commercial director (recently winning a Cannes Lion), Crawford is also a talented writer. He has written two scripts for Disney’s short film division and is developing several feature and television projects. Crawford lives in the artist-rich Topanga Canyon area of Los Angeles where he continues to explore, as he puts it, “a life of art and commerce.”