Fairhope Brewing Company
Everyone knows that storks deliver new babies. But did you know that in this part of Lower Alabama, pelicans deliver newborn craft beer? Fairhope Brewing Company is Lower Alabama’s craft brewery. And when you’re located on the Eastern Shore of Mobile Bay, pelicans are an everyday sight. So, when FBC began bottling their beers, they naturally felt the pelican would be the perfect icon to represent them and the spirit of their brewery!
What continues to follow are various pieces of on-brand elements. POP, Social, Labels, Print, Packaging, Broadcast, Online Video, Vehicle Wraps, and Swag. Lots of swag.